RUENESPT
Get in touch
Mercado Libre · Latin America

Sell on Mercado Libre — Latin America's #1 marketplace

While Amazon and eBay sellers grind each other down in a race to the bottom, a market of 650 million shoppers has barely any cross-border sellers at all. MercadoRu gives you everything you need to get in: a free profit calculator covering 6 countries, PRO spreadsheets and customs guides, a live seller community, and a done-for-you launch. We sell in Argentina ourselves — and share what actually works.

Calculate your profit — free Discuss your launch
650Mpeople in the region where Mercado Libre is the #1 marketplace
+28%annual growth of Latin American e-commerce
11–18%Mercado Libre sales commission — while listings stay far less crowded than Amazon's
6 countriescovered by our calculators: AR·BR·MX·CO·UY·CL
Tools

Run the numbers first — then buy inventory

The #1 reason sellers fail on ML isn't competition — it's back-of-the-napkin math. We built tools that take the guesswork out.

🧮

Online profit calculator — free

Unit economics for 6 countries: Mercado Libre fees, shipping (including Flex by zone), installment plans, taxes for sole proprietors and companies, exchange rates. Enter your purchase price — see your net profit and margin.

Open the calculator →

📦

PRO bundle: 19 files for importing and selling

Excel unit-economics workbooks for every country (sole proprietor vs. company), Customs Calculator 2.0 (air vs. container, refundable taxes, China/EU/US/Russia origins) and import guides. Data current as of July 2026.

See the PRO bundle →   $350 50 USDT

Who we are

The team behind the Mercado Libre launch project

We're a team of entrepreneurs with years of hands-on marketplace selling behind us. Now we're bringing that experience to Latin America: building the full cycle — from sourcing the product to money in the bank.

Kirill Odintsov — MercadoRu
Kirill Odintsov
Founder of MercadoRu · Buenos Aires

I sell on Mercado Libre from Argentina, import from China and run my own warehouse in Buenos Aires. Everything we publish — unit economics, customs rates, marketplace fees — is verified on my own shipments, not copied from someone else's guide.

Read the blog →
📊

We calculate, not guess

Every product goes through niche analysis and a full unit-economics workup: fees, logistics, taxes, advertising. We only enter where the margin is confirmed by the numbers.

🚚

Full operational cycle

Logistics from China to the Mercado Libre warehouse, customs, fulfillment, listing localization into Spanish and Portuguese, customer service.

🤝

Local partners

We operate through a proper legal structure and partners in the region: accounts, taxes and payouts run through a clear, fully legal setup.

Why Mercado Libre

The window of opportunity is open. But not forever

Mercado Libre holds 35–40% of all Latin American e-commerce — and over 70% in Argentina. Sellers who enter now have time to build up reviews and reputation before mass competition arrives.

🌎

A huge market

Brazil, Mexico, Argentina, Colombia, Chile, Uruguay — hundreds of millions of shoppers and over $200 billion in annual e-commerce turnover.

📈

The market is just taking off

E-commerce penetration is only 14% — versus 22%+ in mature Western markets, where growth has already flattened. The forecast for 2027: $320 billion.

💰

Higher margins

A seller's total cost load on ML runs 25–32% of the sale price — far below what saturated marketplaces swallow. In the right categories, net margins reach 35–55%.

What we sell

The products we bring to market

We focus on categories with proven demand and low competition on Mercado Libre. We start with a compact range of 5–10 SKUs, validate demand in Argentina, and scale into Brazil.

🎯

Our approach to product selection

We pick products where Amazon and eBay have hundreds of sellers fighting over the Buy Box — and Mercado Libre has just a handful. We validate the price corridor, competition and category potential before buying the first batch.

📦

Launch model

Part of the range goes into local stock with 1–24 hour delivery; part we test cross-border without tying up capital. The stage-one target: up to $15,000 GMV per month per product.

Home goods Beauty & personal care Sports & outdoors Electronics & accessories Pet supplies Kids & baby Garden & tools Kitchen
How we work

Turnkey launch: the road to your first sale

1
Week 1

Product and niche audit

We pick the SKUs to launch, analyze the category, competitors and price corridor. We run the unit economics — and tell you honestly if it's not worth entering.

2
Weeks 2–4

Structure and listings

Legal structure, Mercado Libre account, listing localization into Spanish and Portuguese, SEO optimization.

3
Weeks 4–8

Logistics and launch

Shipment to the Mercado Libre warehouse, listing activation, advertising launch. First orders and first reviews.

4
Month 3+

Growth and scaling

Ad management, catalog expansion, entry into the next countries. Hard-currency revenue — every month.

Contact

Let's talk about your Mercado Libre launch

Message us — we'll walk you through the market, run the numbers on your product and propose a launch plan.

✉️

Email

krill1992@gmail.com

We reply within 24 hours

💬

Telegram

@Kirill_USDT

Direct messages — the fastest way to reach us

📣

Project channel

@MercadoRU

Project news and life on Mercado Libre

👥

Community chat

@chatMercado

Questions and discussion about entering LatAm

📷

Instagram

@kirill_odintsov

The founder's personal blog

🌎

Where we operate

Argentina · Brazil · Mexico · Colombia · Uruguay · Chile

We work with cross-border sellers remotely