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MARKET ENTRY · LATIN AMERICA

Sell in Latin America without moving there

The question I get most: “I live abroad — can I sell on Mercado Libre without relocating?” You can. There are four routes that work. They differ in speed, in what you put in up front, and in how much of the work you do yourself.

No need to fly over 6 countries to choose from Live in as little as 2 weeks Our own warehouse in Buenos Aires

The four options side by side

All four work. Which one fits depends on how much you want to put in at the start, what you want to own outright, and whether you already have a company.

Option 1

Your own company

All yours · slower and pricier
Time to launch6 to 10 weeks
Companyyours
Reputationyours
Administratorme, until you have residency
Accountingrequired
For people building for the long run who want everything in their own name.
See the detail →
Option 2

Renting my company

Fast start · the company stays mine
Time to launch1 to 2 weeks
Companymine
Reputationyours, inside my company
Administratorme
Accountingon me
For people who want to trade themselves but start now, not in two months.
See the detail →
Option 3

PartnershipSIMPLEST

No structure costs · a share of the profit
Time to launchfrom 2 weeks
Companynot needed
Reputationmine, working from day one
Administratorme
Accountingon me
For people who want to test a product on the market without spending anything on structure.
See the detail →
Option 4

Subsidiary

If you already have a company
Time to launch8 to 12 weeks
Companyyours
Shareholderyour company
Administratorme, until you have residency
Accountingrequired
For people who already run a company abroad and need an Argentine one as a subsidiary.
See the detail →

Prices and what is included are further down, in the breakdown of each option. I put the exact quote together for your case and send it within a day.

Option 1. Your own company

Registered in your name, done remotely

Argentina, Brazil, Mexico, Chile, Colombia and Uruguay

You do not have to fly over. All I need from you is a power of attorney: signed before a notary and apostilled, or issued directly at an Argentine consulate if there is one near you, in which case no apostille is needed. Everything else is on me: incorporation, tax numbers, registrations, and opening the Mercado Libre and Mercado Pago accounts.

What you get
  • The company and the account are entirely yours. The reputation and the sales history are your asset.
  • You import through your own company. At customs you front around 84% of the shipment value, but a registered importer gets almost all of it back, so the real cost lands near 23%. Going through a middleman recovers nothing, and your cost per unit ends up roughly one and a half times higher.
  • In time it becomes an asset you can sell.
What you should know
  • This is the most expensive and slowest route: 6 to 10 weeks in practice. The power of attorney and the bank account are what drag.
  • Nobody can guarantee the bank account: each bank decides by its own compliance rules. I know which doors to knock on and I walk you through that stage.
  • You take on ongoing accounting and monthly filings.
  • By law the administrator has to be a person living in the country. In the remote setup that role is mine — you remain the owner.
If you can fly over, there is another way. In 3 to 5 days on the ground we get you a local tax number and a proof of residence, which is exactly what the registry requires of an administrator. Then you become the administrator yourself and my name appears nowhere in your documents. I meet you at the airport and we go through it together.

One step remains: Mercado Pago and Mercado Libre verification requires a local ID card, and that is only issued with residency. Until you have it, I complete that step as your employee. It changes nothing about ownership or money.

Ballpark: 3,000 to 6,500 USD to incorporate, depending on the country, the company type and whether a foreign shareholder has to be registered. Accounting runs from 400 USD a month. I put the exact quote together for your case.

Option 2. Renting my company

The company is already open and trading

Argentina · live in one to two weeks

It is registered, the bank account is open, importing runs smoothly and the seller dashboard is active. I give you access, you trade yourself, and I stay out of how you work.

What is good about it
  • You are live in one to two weeks instead of two months.
  • No powers of attorney, no apostilles, no registration fees.
  • No waiting on a bank — the account already exists.
  • The company has a track record, and that changes how both the bank and the platform treat you. Newcomers do not get those doors opened.
What you should know
  • The company stays mine and you are the tenant. That is exactly why every condition goes into a contract rather than a handshake.
  • If you later want your own company, I am the one who opens it and helps move the sales across. For most people renting is the first step, not the destination.

The cost depends on volume and we agree it case by case.

Option 3. Partnership

We enter the market together and no company is needed

My account, my warehouse, my operations · a share of the profit

You handle the product. Everything else is on me: importing, customs clearance, the warehouse, the listings, sales, talking to buyers, dispatch and returns.

This is not a client-and-contractor deal. I only earn when you earn. A contractor does not care whether the goods sold or are sitting on a shelf — they got paid and moved on. That is not an option for me: if your stock stalls, I stall with you.

What is good about it
  • The fastest possible start: no company, no paperwork, nothing spent on structure.
  • No warehouse hunting: it is mine, it is in the city, and I live where your stock sits.
  • From day one you trade through an account that already has reputation. On Mercado Libre trust in the account feeds straight into sales, and a newcomer spends months building it, often selling at a loss at first.
  • You have someone on the ground who cares about the result as much as you do.
What you should know
  • Precisely because I take a share, I do not take every product or every person. First we run the numbers together, and if they do not add up I say so straight.
  • If sales take off and you want your own setup, we move to the first option, this time with experience and data behind you. The partnership is not a dead end — it is the fastest route to your own business.

Option 4. A subsidiary of your existing company

Your company becomes the shareholder of the Argentine one

If the business is already incorporated in Poland, the UAE, Kazakhstan, Serbia or elsewhere

Under Argentine law this is article 123 of law 19.550: a foreign company registers with the registry specifically so that it can be a shareholder of a local one. After that an ordinary Argentine company is set up, except its owner is not you personally but your company.

Since May 2026 the procedure has been simpler: IGJ resolution 4/2026 consolidated the requirements into a single list, allowed apostilled digital documents from abroad, and repealed 30 earlier provisions.

When this beats registering in your own name
  • The bank sees a trading business with a history rather than a person holding a passport and no operations. For opening an account, nothing else helps as much.
  • The Argentine company slots into your existing structure: consolidation, clean intercompany settlements, and reporting at the top in the format you are used to.
  • Personal liability is separated by one more layer.
What you should know
  • Slower and dearer than the first option: registering the foreign shareholder is added, and with it the apostille and sworn translation of the constitutional documents, a board resolution, the representative's acceptance and the beneficial-owner declarations.
  • The resident-administrator requirement does not go away — it applies to people, not to shareholders.
  • There is a second mechanism, a branch under article 118. For marketplace selling it is almost always worse: there is no separation of liability, the parent answers directly, and its financial statements have to be filed in Argentina. We can discuss it if your case is unusual.
A separate word on Russian parent companies. Legally it is allowed. Argentina did not join the sanctions against Russia, and both the reciprocal investment protection agreement and the double taxation treaty remain in force. There is no prohibition.

But I will be straight with you: a Russian parent company does not help you open an account, it complicates it. Russia's FATF membership is suspended and, while it is on neither the black nor the grey list, banks apply enhanced due diligence. They will reach the ultimate beneficial owner either way; the difference is that a Russian entity will also sit in the structure. If you have a choice, build the subsidiary from a neutral jurisdiction. If a Russian company is all you have, registering in your own name is usually the more sensible route.

What sits behind any of these options

This is not brokering over chat. Everything below is on the ground, in Buenos Aires.

Our own warehouse

Receiving, storage, order picking and dispatch into Full. Handling is manual, and the stock sits where I live. Warehouse terms →

An account already trading

A dashboard with history and reputation you can start selling through in the first week, while your own structure is still being set up.

Contractors we have tested

A customs broker, accountants, a lawyer for trademark registration, and real human translators into Spanish and Portuguese.

The numbers before the money

Unit economics and customs charges are worked out in advance. Free calculator → and the PRO bundle with the customs calculator.

Six markets we actually know

Commissions, shipping, taxes and thresholds country by country. Country breakdown → (RU)

First-hand experience, not recycled guides

I sell on Mercado Libre from Argentina and bring goods in from China myself. Everything I publish has been tested on my own shipments. Blog → (RU)

How to choose

Test demand with minimal risk

Partnership. You spend nothing on structure, sell through an account and warehouse that already work, and pay with a share of the profit.

Trade yourself, but start fast

Renting the company. Within one to two weeks you have a working dashboard, a bank account and the ability to clear goods through customs.

Build for the long run and own it all

Your own company. Slower and dearer, but the reputation, the history and the recoverable customs taxes all work in your favour.

Most people go in that order: test as partners, then build volume, and only then set up their own company. It costs less than pouring money into structure before you understand the market.

Frequently asked questions

Can you sell on Mercado Libre from abroad without relocating?

Yes. Three models work: incorporate remotely using a power of attorney, rent my trading company, or work as partners through my account and warehouse. None of the three requires you to fly over.

How much does it cost to open a company in Latin America?

The ballpark is 3,000 to 6,500 USD to incorporate. The range is wide because it depends on the country, the company type and whether a foreign shareholder needs a separate registration. Add accounting from 400 USD a month. I prepare the exact quote for the specific case and send it within a day.

How long does a remote incorporation take?

Realistically 6 to 10 weeks. The power of attorney and the bank account are what take longest. The registration itself in Argentina goes through in a few days — since June 2026 it is fully digital.

Why do you have to be the administrator rather than me?

By law a company in Latin America must have an administrator who lives in the country. That is the law's requirement, not the marketplace's. Until you have local residency I cover that role. You stay the owner throughout: the money, the goods and the decisions are yours. If you come in person we get the tax number and proof of residence in your name, and you become the administrator yourself.

Do I need a bank account if I already have Mercado Pago?

If you plan to import, yes, it is essential. Paying a Chinese supplier goes through the foreign exchange market, and only banks have access to it. Mercado Pago does not handle FX. Without an account you can only work by buying goods inside the country, but then customs taxes are not recoverable and your unit cost is roughly one and a half times higher.

Can an Argentine company be opened under an existing foreign company?

Yes. Under article 123 of law 19.550 a foreign company registers with the registry in order to be a shareholder of an Argentine one. Since May 2026 IGJ resolution 4/2026 has simplified it: the requirements are in a single list and apostilled digital documents are accepted. There is a second route, a branch under article 118, but for a marketplace it is usually worse because it does not separate liability.

Can a Russian company be the shareholder of an Argentine one?

Legally it can: Argentina did not join the sanctions against Russia, and the reciprocal investment protection agreement and the double taxation treaty are both in force. In practice, though, a Russian parent makes opening a bank account harder: Russia's FATF membership is suspended and banks apply enhanced due diligence. If you have a company in a neutral jurisdiction, use that one; if you do not, it is usually simpler to incorporate in your own name.

Which pays off better, your own company or a partnership?

At the start, almost always the partnership: you spend nothing on structure and find out whether the product sells at all. Once the numbers add up, your own company pays off better, because importing through your own entity recovers customs taxes, and that is roughly a one-and-a-half-times difference in unit cost.

Tell me about your case

Answer three questions and I will suggest the model that suits you, and help you weigh the prospects before you spend anything.

Which country?

Argentina, Brazil, Mexico, Chile, Colombia, Uruguay — or undecided so far.

Which product?

The category and rough volume. If you already sell it in your home market, all the better — we will have something to compare against.

Where do you ship from?

From China, or you plan to work with local suppliers on the ground.