The product listing — what sales depend on
I sell on Mercado Libre from Argentina, bring goods in from China and run my own warehouse in Buenos Aires. Everything written here has been tested on my own shipments, not retold from someone else’s guides.
Two sellers, one product, one price. The first sells 50 a month, the second three. It is the listing, not the product. Here it is piece by piece.
Photos
The buyer sees the picture first and the price only after. A bad photo and they will not even click.
The main photo is the bare product. White background, product centred. No text, no captions, no logos. For captions on the main photo the platform cuts your impressions or pulls the listing in moderation.
From the second photo on, anything goes. Infographics with the benefits, close-up details, the product in use, dimensions and what is in the box.
The rule is simple. The first photo earns the click, the rest convince them to buy.
You can strip the background straight from your phone with InShot, free.
Video
Mercado Libre has a Clips section. It is like TikTok, only inside the app. You upload a short vertical video of the product and it plays for buyers on the home screen, in the listing and in a feed of its own.
A listing with video pulls three times the views. The tool is free and most sellers do not use it. That is your advantage.
What to film: the product in your hands, how it works, how it looks in real life. Thirty or sixty seconds, vertical, in good light. No studio needed, a phone and a lamp will do.
The title
The platform finds your product by its title. Not the description, not tags. Without the right words the buyer will not find you.
The formula: what it is, then the brand, then the specs.
Bad: “Wireless headphones”. Good: “Bluetooth Sport Headphones Wireless Waterproof 5.0 Black”.
How to find the right words: open a competitor who sells well, read their title and use the same words.
Specs
Fill in every field the platform offers. Brand, model, colour, size, material, everything you have. The more you fill in, the higher you sit in search. Empty fields mean fewer impressions.
The next article covers price and instalments. Three numbers there feed straight into profit.
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